For my career pivoters (and anyone who is thinking about it) — here’s how to use the RNA Method to own your narrative and get noticed.

When you’re preparing for a job interview, networking event, or even a leadership presentation, the RNA (Rebrand, Network, Achieve Recognition) framework can help you stand out and take control of your career trajectory.

Here’s a breakdown of how to apply RNA in real time:

1. Rebrand: Position yourself for where you’re going, not where you’ve been.

What to do: Update your LinkedIn, résumé, and elevator pitch to reflect the value you bring to future roles. Focus on achievements that align with your next move.

• Example: “I’m a strategic thinker who has led [specific accomplishment or initiative] to drive measurable results, which positions me to contribute meaningfully in [target role/industry].”

2. Network: Build the relationships that open doors and unlock opportunities.

• What to do: Identify decision-makers and connectors in your industry. Engage in meaningful conversations by showing how you can add value.

• Example: Instead of saying, “I’m looking for a new role,” try, “I’ve been exploring opportunities in [industry/skill area] and would love to hear your perspective on where the industry is heading.”

3. Achieve Recognition: Showcase your expertise and make your work visible.

• What to do: Highlight your wins publicly. Use platforms like LinkedIn to share thought leadership, case studies, or lessons learned. Apply for industry awards or certifications.

• Example: Post about your latest achievement or challenge solved: “When faced with [problem], I implemented [solution], resulting in [measurable impact]. These are the challenges I thrive on, and I’m excited to bring this same drive to my next role.”

Here’s how it all comes together:

Imagine you’re at a networking event or prepping for an interview. Use RNA to guide your conversation:

• Rebrand: Lead with your current strengths and value.

• Network: Connect your expertise to their needs and spark a conversation.

• Achieve Recognition: Tie it all back to how you’ve delivered results and how you’re positioned to do it again.

By using RNA, you don’t just tell your story — you own it. You pivot with purpose, clarity, and strategy. Remember, your career isn’t about fitting into a mold; it’s about crafting a narrative that positions you as the leader they can’t ignore.

Be focused. Be strategic. Be ahead.