Here’s How You Can Strategically Pivot Your Career with the RNA Framework
Let’s face it: the days of staying in one job for your entire career are long gone. Whether it’s due to burnout, feeling undervalued, or simply the desire for something more aligned with your passions and strengths, most of us will change careers multiple times throughout our professional lives. For many, the thought of a career pivot is daunting — it’s filled with uncertainty and risk. But if done right, it can be the most transformative move of your life.
I’ve pivoted several times in my career, each time moving closer to a role that truly fits my evolving values, passions, and skills. From education to leadership development and, eventually, to entrepreneurship, every shift was driven by a desire for more meaningful work. However, these pivots weren’t just spur-of-the-moment decisions; they were strategic moves guided by a framework I’ve honed over years: Rebrand, Network, Achieve Recognition (RNA).
If you’re feeling stuck, bored, or unfulfilled, it might be time for you to consider a strategic career pivot. But how do you make the leap without falling into the same traps or repeating past mistakes? The RNA framework can help you navigate this change with clarity and confidence. Let’s break it down:
- Rebrand: Redefine Your Professional Identity
Rebranding isn’t just about updating your LinkedIn profile or tweaking your resume. It’s about deeply understanding who you are, what you bring to the table, and how you want to be perceived in your new career path. When I transitioned from instructional design to organizational strategy and consulting, I had to shift the way I presented myself. I needed to move from being seen as a specialist in learning development to a strategic leader capable of driving change across various domains.
How to Rebrand Effectively:
• Clarify Your Unique Value Proposition: What are the core skills, experiences, and perspectives that you bring that others don’t? Define your unique value and make it central to your professional narrative.
• Create a Compelling Narrative: Develop a story that ties your past experiences to your future aspirations. Your narrative should connect the dots between where you’ve been and where you’re headed, showing potential employers or clients the value of your diverse background.
• Update Your Digital Presence: Your LinkedIn profile, resume, and any professional bios should reflect this new narrative. Use powerful, action-oriented language that highlights your achievements and the impact you’ve had.
2. Network: Build Strategic Connections That Matter
Networking is often misunderstood as simply meeting people or growing your list of contacts. But strategic networking is about building meaningful, authentic relationships that align with your career goals. When I decided to pivot, I didn’t just attend random networking events; I sought out communities, conferences, and groups where I could connect with people who were already thriving in the space I wanted to enter.
How to Network Effectively:
• Identify Your Target Audience: Know who you need to connect with — whether it’s mentors, industry leaders, or peers who can provide insights or opportunities. Be specific and intentional about who you’re reaching out to.
• Add Value Before You Ask for Value: When you network, focus on giving rather than taking. Offer help, share valuable insights, or connect them with others who might be beneficial. Building relationships is a two-way street.
• Leverage Multiple Platforms: Don’t rely solely on LinkedIn. Join relevant professional groups, attend webinars, participate in forums, and engage on social media platforms where your target connections are active.
3. Achieve Recognition: Establish Yourself as a Thought Leader
Once you’ve rebranded and built a strong network, the next step is to establish yourself as an authority in your new field. Achieving recognition isn’t about boasting; it’s about sharing valuable insights and perspectives that position you as a thought leader. When I pivoted to entrepreneurship and career coaching, I focused on creating content, speaking at events, and sharing my experiences to build credibility.
How to Achieve Recognition Effectively:
• Create High-Value Content: Whether it’s writing articles, creating videos, or hosting webinars, focus on content that addresses real challenges and provides actionable solutions. The more value you provide, the more you’ll be recognized as a go-to resource in your field.
• Engage in Public Speaking and Workshops: Look for opportunities to speak at industry events, webinars, or podcasts. Sharing your insights and experiences publicly establishes your authority and broadens your reach.
• Collaborate with Other Thought Leaders: Partnering with established professionals in your new field can help you gain visibility and credibility. Collaborate on content, events, or panel discussions to amplify your impact.
The Power of Strategic Career Pivoting
A strategic career pivot isn’t about abandoning what you’ve done before; it’s about building on it in a way that aligns more closely with your passions, strengths, and goals. It’s about understanding that every career shift, when done thoughtfully, adds a new layer to your professional identity.
By following the RNA framework, you can ensure that your next career move isn’t just a step forward, but a leap towards a more fulfilling and impactful career. If you’re ready to start your journey, check out our upcoming RNA Accelerator Program — an intensive, high-touch group coaching experience designed to help you Rebrand, Network, and Achieve Recognition.
Pivoting is not just a possibility; it’s an opportunity to create the career you’ve always wanted. Let’s take the leap together. For more tips and in-depth guidance on how to successfully pivot your career, visit my Medium blog and start crafting your career story with intention.
