Introducing The North Star Series: Minding the Business that Pays You — How to Leverage Your Expansion

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A baby knows when they’re hungry but doesn’t yet understand that food can solve the issue. They cry and someone comes to the rescue with a bottle, baby food and a dose of TLC.

A new teenage driver that passes Drivers’ Ed knows the “rules of the road” but getting “behind the wheel” tests their new knowledge in order to create understanding.

A new college graduate has a degree in that demonstrates their ability to learn but will gain deep understanding as they begin to work in their career and have day to day experiences to anchor their knowledge.

These examples demonstrate the process and resulting change that takes place when external knowledge and experiences lead to deep understanding and an expansion of that knowledge base. (https://link.medium.com/lHrXiDDKd9 ). This understanding can be used for additional growth opportunities(e.g. innovation)and knowledge sharing (e.g. mentoring or coaching). Consider this, when expanding into who are and what you do, you will make the world a better place with the positive impact you create. Focus on making a decision about what areas to target and the best strategy forward — this decision is known as a “North Star”.